Trade shows are the chance to really show off your business. The costs of trade show often pile up for businesses and every penny is important. Trade show banners can be costly if repurchased from show-to-show or year-to-year. Here are some maintenance tips for your trade show banner to keep extend its life, but also keep its professional look and appeal.
Pay attention to how you store it after shows
After a long trade show, it can be easy to rush the cleanup process. Things inevitably get shoved and tossed around. Paying careful attention to how you store your banner after the show will keep it from getting any tears and rips during storage. Additionally, being sure to fold it properly before storage can prevent any cracks or creases in the image.
Know your material
What is your banner made out from? What type of ink was used to print the images? Knowing what went into your banner will help you with the cleaning and storage process. Certain material may not take friendly to chemical-based cleaners. Take the time to research the best way to clean your banner’s material.
Reduce exposure to light when not in use
Light and UV rays can destroy a trade show banner over time. Try to store your banner in a dark place to prevent the colors becoming dried out. When the banner doesn’t need to be displayed, try to keep it away from the sun and properly folded and stored it. The banner is the equivalent of your business’s storefront sign and should be treated as such.
Quality will pay off in the long run
It can be hard to make a large payment on a trade show billboard, especially if you only expect to do one or two shows per year. However, if you are sold on the design of the banner and your logo, it may make more sense to invest in a banner for the future. A quality banner with a good design can last years.
When people are seeing your banner, they are seeing your business. It is the first thing people notice when they walk up to your trade show booth. Make sure to properly invest in future trade shows by purchasing a quality trade show banner administering proper upkeep. The money you save on repeated or damaged banners can be allocated in other ways to making your trade show exhibit successful.